As a writer, having ideas is one of the most important parts of your craft. But often it seems like one of the most difficult and challenging parts of the whole process.
How do you keep ideas flowing? How do you create a wealth of ideas to choose from? How do you make sure you get to the one killer idea that will make your advert, novel, article or blog post really stand out from the rest?
Some people like to wait for inspiration to strike. Most professional writers, however, don’t have that luxury. You need ideas every working day, not just every now and then.
Luckily, there is a formula for producing ideas on a consistent basis. Of course, like all formulas, it has its limits. You can’t constrain creativity, and to only ever use one method for coming up with ideas would be utter madness.